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Tuesday, February 26, 2013

why we love obey clothing



as spring is in full swing here at mimi & red, we wanted to take a minute to share a brand that not only has amazing pieces, but is all about giving back and family - two of our favorite things.

here in san diego, mimi & red is so proud to be one of the only retail boutiques that carries obey clothing. we carry all of the classic obey propaganda tee's but really like to focus on their more fashion focused women's line. working with the obey family has been truly amazing! they make buying their brand fun and we look forward to their kindness every season!

this spring we are seeing so many cute blouses, maxi dresses, shorts and light jackets - all incorporating fun prints and classic colors. all of obey's spring pieces are very versatile and so soft which we love! we also love that obey is geared towards such a diversified demographic, anyone can wear these pieces and feel comfortable in them!

a little background on obey - shepard fairey launched obey clothing in 2001 after years of being well known in the worlds of street art and skate boarding. from the beginning, obey clothing was just another way that shepard fairey could express his artwork and messages with others; it wasn't about the money nor was it about the fame - it was about spreading a message and inspiring

obey also donates 100% percent of their proceeds to charity through their 'awareness' movement. in the past they have brought awareness to the keep a breast foundation, urban roots and arctic wild to name just a few. currently they have partnered with jail guitar doors USA which you can read more about here.

we hope that all of you will take a minute to read more about obey clothing here as well as check out their propaganda blog. we also want to thank mark, don, kelly &shepard for diversifying our store, we love obey!

love,
all of us here at mimi & red







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